The Covid-19 pandemic has taught us a lot. Amongst other things, we’ve learnt about the importance of protecting the most vulnerable people in our societies, particularly older adults and patients with underlying medical conditions.
We need to improve influenza vaccination rates and, in doing so, reduce the burden of influenza disease nationally, regionally and globally. That’s why the IFPMA, IFA and FIP have joined forces to develop a common basis for a network communication strategy around influenza vaccination.
We’ve been working on our #TogetherAgainstFlu online campaign, together with the digital agency ZN. The objective is to keep raising awareness of the importance of flu vaccination and herd immunity for healthcare workers, older adults and patients living with chronic conditions, such as respiratory and heart diseases.
We are taking a network approach to reach these audiences. Evidence-based messages targeted at different stakeholders, opinion leaders and decision-makers will support their advocacy for implementation of existing recommendations for the prevention and control of seasonal influenza.
And we are looking to expand our influenza network. We are looking for other groups/organizations to partner with us in sharing the campaign messages across their audiences.
Join the influenza network. Help us spread us the messages around the importance of flu vaccination.
International Federation of Pharmaceutical Manufacturers and Associations – Influenza Vaccine Supply – IFPMA IVS
